Why Your Business Needs Email Marketing

Ray Valladares • January 30, 2017

Traditional news paper ads means sending out an expensive blind message with no way of measuring the results.

Sure, we could just use marketing methods our fathers before us used in their small businesses; allocating a small fortune each year into local phone directories, free booklets that leave ink on your hands, fridge magnets, billboards and diner place mats.

However, you just don't know who is putting up your magnets or if anyone is actually reading the booklets or if it just gets thrown out in the recycling bin.

Basically, traditional marketing means sending out an expensive blind message with no way of measuring the results

Instead, email is very cost-effective, and it also allows you to measure your results in real-time.

When is a Good Time to Start?
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That's an easy question to answer. Start Now! Are you planning a grand opening, working on a new product or service, preparing for a new season in your seasonal business or building your social media followers? These and many more types of business activities are perfect reasons to start working on your email marketing strategy.

Exclusive Rewards!
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Consider the weeks leading up to your Grand Opening or your new product or service launch, everyone is excited talking about it on social media and looking forward to your big day. Leading up to an event is a perfect opportunity to build a deeper customer relationship by offering "VIP" Exclusive Offers , such as taking tours and purchasing special gear or gift certificates for those who sign up to receive news through your email marketing channel.

Keep them coming back for more after your big day through email offers, avoid being lost in the social media news feed and go directly to your loyal customers inbox!

Want to see how email marketing can work for you?

Sign up for a free trial of Constant Contact today!

Easy to use and understand email reports detail who opened your email campaigns, what links they clicked, and how engaged they are with your brand. Yes it is that great!

When you analyze and act on these metrics, you can potentially turn a simple email campaign into a lifelong client who can sign up for seasonal services, receive exclusive offers and more! This gets even better, you can test, iterate, and go with what works to get the most bang for your marketing buck while tracking who takes action by driving people to your website, your most valuable digital asset.

Email marketing isn’t just an option, it’s a necessity when it comes to promoting your business.

Brand new to email marketing? Sign up for a free trial.

Already using Constant Contact? Great! Contact me for your free analysis and best practices consultation.

March Dates for Social Media

By Ray Valladares • March 2, 2020
March Dates for Social Media Searching for some idea's to fill your automated Social Pilot Calendar ? No problem, we've got you covered. From National Employee Appreciation Day to the First Day of Spring, here are seven dates in March to help your social media campaigns.

Take Control of Your Social Media

By Ray Valladares • March 1, 2020
Social Media Scheduling for Posting Strategically Plan the work and work the plan! We've practiced our motto since early on in our professional careers and continue to do so today while managing our small business. We believe in developing a cost effective strategy that not only saves you time, but rewards you with valuable and insightful data. Scheduling your social media posts will significantly Make A Difference in your business and personal life. Your time is valuable so let's get right into my 4 Top reasons why we Use and Recommend Social Pilot . Clear View of Your Schedule; easily schedule and edit posts to Facebook, Google My Business, and many other sites from ONE calendar! No more jumping between sites to post your content.

TLS Update

By Ray Valladares • February 23, 2020
The Amazon Web Services that we are using for our client websites have been updated to the latest TLS technologies to keep our customers’ websites fast, secure and modern. Website visitors will now be connecting to the website using TLS 1.3. This improved protocol speeds up the time it takes to connect to the website through a secure connection. If you aren't familiar, TLS stands for Transport Layer Security, which was first released as TLS 1.0 in 1999 and since then, TLS has been the standard of what’s used on the web. TLS 1.3 is a step forward and is the first major industry improvement in over 10 years (TLS 1.2 was released in August 2008). This update is just one of several improvements scheduled for 2020. If your small business is considering updating your website, reach out and contact us , we'd love to hear from you and learn about your business.