Why Your Business Needs Email Marketing
Traditional news paper ads means sending out an expensive blind message with no way of measuring the results.
Sure, we could just use marketing methods our fathers before us used in their small businesses; allocating a small fortune each year into local phone directories, free booklets that leave ink on your hands, fridge magnets, billboards and diner place mats.
However, you just don't know who is putting up your magnets or if anyone is actually reading the booklets or if it just gets thrown out in the recycling bin.
Basically, traditional marketing means sending out an expensive blind message with no way of measuring the results
Instead, email is very cost-effective, and it also allows you to measure your results in real-time.
When is a Good Time to Start?
​
That's an easy question to answer. Start Now! Are you planning a grand opening,
working on a new product or service, preparing for a new season in your
seasonal business or building your social media followers? These and many more
types of business activities are perfect reasons to start working on your email
marketing strategy.
Exclusive Rewards!
​
Consider the weeks leading up to your Grand Opening or your new product or
service launch, everyone is excited talking about it on social media
and looking forward to your big day. Leading up to an event is a perfect
opportunity to build a deeper customer relationship by offering "VIP"
Exclusive Offers
, such as taking tours and purchasing special gear or
gift certificates for those who sign up to receive news through your email
marketing channel.
Keep them coming back for more after your big day through email offers, avoid being lost in the social media news feed and go directly to your loyal customers inbox!
Want to see how email marketing can work for you?
Sign up for a free trial
of Constant Contact today!
Easy to use and understand email reports detail who opened your email campaigns, what links they clicked, and how engaged they are with your brand. Yes it is that great!
When you analyze and act on these
metrics, you can potentially turn a simple email campaign into a lifelong
client who can sign up for seasonal services, receive exclusive offers and
more! This gets even better, you can test, iterate, and go with what works to
get the most bang for your marketing buck while tracking who takes action by
driving people to your website, your most valuable digital asset.
Email marketing isn’t just an option, it’s a necessity when it comes to
promoting your business.
Brand new to email marketing?
Sign up for a free trial.
Already using Constant Contact? Great! Contact me for your free analysis and best practices consultation.
