Imagination and Creativity the Lego Way

Remember that feeling you had when you finished building that special Lego village, car or truck? You couldn't wait to show your parents "look what I did".

While enjoying my first cup of coffee this morning, a big smile suddenly came over me while I was reading the latest business news on FoxBusiness dot com. Recalling years ago when playing with Lego blocks and searching for just the right piece.

Well, if you haven't heard the news, Lego is back! According to the annual Global 500 rankings report by Brand Finance , Lego regained the title of the world’s “most powerful brand,” beating out Google. Could you imagine beating Google at anything?!

The article continues on about massive earnings in the billions, sluggish sales at the box office, the Chinese Market, etc. I think you know where I'm going with this, bla bla bla.

For me the lesson learned is more important than the millions of dollars earned. But don't get me wrong, I could do a lot with some of those millions.

Peel away the layers of the article and you'll discover the most important point, the Lego Company, as big as it is, a global company employing thousands of people is focusing a lot of their attention to telling their own story, the heart of their business. We like to say it in another way at Rayve On , "getting back to basics."

Any business can do this, and should take the same approach by focusing on their own story. "But I build houses, I don't have a story." Yes you do, you just lost it along the way.

I'm not suggesting that you need a pile of cash to hire a film crew to produce an epic movie like " The Lego Movie."

What I am saying is that your business strategy should always focus on your "story", marketing that message on and offline, being consistent across all channels. When you do this, the story will flow easily between you, your customers, their friends, their friends of friends and the feedback will be rewarding in many ways.

Your business is your brand, and your brand story is more than what you tell people when you meet them first. It's their experience, what they believe by working with you, shopping at your showroom, speaking with your associates and the signals they send during that interaction. Trucks, billboards, brochures and ads in the newspaper don't tell your story. The picture of your brand is made up of feedback, facts, feelings and experiences, which really tells your story.

IT'S YOUR JOB TO GIVE YOUR CUSTOMERS A STORY TO TELL

During consultation with us, we will discover your brand’s mission and vision. We will work with you and learn about your special value proposition and what you would like to be perceived by your customers.

Our job is to work on communicating your story that will reflects all of that.

WE WOULD LOVE TO WORK WITH YOU TO CREATE:

• A BRAND STORY
• A ONLINE & OFFLINE STRATEGY
• A NEW WAY TO STAND OUT FROM THE CROWD

Contact us now if you would like to work with us and tell your unforgettable story.