Three Easy Ways to Success
Before you know it, a month has gone by and you're knee deep into the daily grind.
We've all been there. We start the year off with a grand plan to organize our social media, email marketing, print material, annual events and budgets, only to be side tracked or derailed by the day-to-day operations.
​Before you know it, a month has
gone by and you're knee deep into the daily grind of staffing, inventory,
budgets and preparing for tax season.
We often advise our new and existing small business owners about the steps they
can take to break out of this cycle and get on the path to success.
Assign Ownership
Consider the saying " too many cooks spoil the broth", meaning when
there are too many people involved in managing an activity the results will not
be very good. The best way forward is to assign one person the responsibility
to get things done , the easiest step of the three.
Avoid Outdated Strategies
Trying to be found in any local phone directory, no matter what they try to
name it, is not a very effective way to market your business or a good use of
funds. Who knows what could happen with that outdated business model, one day the company could
file for bankruptcy
without you even knowing
it. Placing multiple ads in any free publication only results in missed
opportunity to allocate your hard earned money across other channels. When
you're stuck in traffic or stopped at a red light, what is the first thing you
do? Start looking and reading the nearest billboard? Hardly, you and just about
everyone else grabs their mobile phone and starts catching up on email, social
media and what's happening.
You know the seasonal ebbs and flows of your business, so make sure your plan
aligns with your changes throughout the year. Waiting until the season is upon
you adds unnecessary stress to you and your staff. Our motto is "Plan the
Work and Work the Plan", practicing this in marketing will lead to
improved daily operations and increase company morale. An easy way to start is
to create a calendar and plan your marketing campaigns for the year.
The sooner you begin, the easier it becomes to successfully market your
business. Still need help? No worries, contact us now
for your free
consultation and together we
will Plan The Work and Work The Plan.
