Facebook's latest Video Update

Ray Valladares • January 27, 2017

Facebook announced the social network will begin phasing in longer videos.

​Facebook announced the social network will begin phasing in longer videos in the News Feed through an update to their algorithm.

The update was based upon more actions being taken on videos including duration of viewing, enabling sound and switching to full screen to name a few.

How does this impact My Page?
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The social media giant continues to tune the platform to be more video focused and advises page admins to focus on the story they're telling and not duration.

Since October 2015, the company has added features like "Saved", to make it easy for a fan to return to the videos they're interested in, "Favorites" a dedicated section for the web, "Discovery" a dedicated place on their mobile app where you can watch videos, "Video Calling" through messenger so you can see that smiling face of those who matter in your life and the list goes on.

Next Steps

These changes will be phased in and rolled out gradually over time but some of them most likely within less than one month.

Still not sure where to begin with social video marketing? Contact us now for your FREE consultation

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