We love being a part of a local tradition with seasonal business owners when they re-open. We were honored again to be part of opening day at the Chicken or the Egg. Very grateful of all our clients and partnerships. I hope you enjoy this short video as much as we enjoyed working on it.
Tech sites and news outlets like Newsy are reporting on the latest data leak to hit the internet.
Websites and iOS Apps running on
Cloudfare were leaking data between September 22, 2016 and February 18, 2017
through session tokens, API's, passwords and private messages to random
Familiar names like Dropbox, Yelp, ABC News, Meetup, OKCupid, FitBit, Fiverr, and Uber are all on Cloudfare customers.
Click the button below to view and download a list of iOS Apps which may be affected and click here to learn which websites may have been affected.
To be on the safe side, I recommend changing all of your passwords at least once per year and never use the same password twice. For an extra level of security, use two factor authentication .
The once untouchable internet company, Yahoo continues to lose in a big way. Despite these loses, Verizon is continuing with their plans to buy the tech company.
Once again, Yahoo issued a warning
to some of their users that their accounts "might have" been
breached. This time it was forged cookies, which allows access to private
information without knowing users' credentials.
Cookies are those pieces of code stored by browsers to keep track of whether a user is logged into a password-protected account or not.
Does this sound familiar? Last December, Yahoo made public a separate intrusion resulting impacting more than 1 billion accounts in 2013.
If you haven't already taken the time to secure your account by adding 2-Step Verification. This extra layer of security requires you to sign in with something you know (step 1 - your password) and something you have (step 2 a code sent to your phone).
To learn more about multi-factor authentication, visit Wikipedia, the free encyclopedia.
Remember that feeling you had when you finished building that special Lego village, car or truck? You couldn't wait to show your parents "look what I did".While enjoying my first cup of coffee this morning, a big smile suddenly came over me while I was reading the latest business news on FoxBusiness dot com . Recalling years ago when playing with Lego blocks and searching for just the right piece.
Sure, we could just use marketing methods our fathers before us used in their small businesses; allocating a small fortune each year into local phone directories, free booklets that leave ink on your hands, fridge magnets, billboards and diner place mats.
However, you just don't know who is putting up your magnets or if anyone is actually reading the booklets or if it just gets thrown out in the recycling bin.
Basically, traditional marketing means sending out an expensive blind message with no way of measuring the resultsInstead, email is very cost-effective, and it also allows you to measure your results in real-time.
The term has become synonymous with
searching for something online, from any device at anytime of the day, from
wherever they are; at home, at work, on the job site, stuck in traffic,
anywhere. In fact, I'm certain you know exactly what I mean. If you don't have
a website, prospective customers and consumers will make a decision to dismiss
you right from the start. They believe your business doesn't reflect the kind
of company they want to do business with or spend their hard earned money at. It
is this very reason you're missing out and your competition is beating you
every day that your business doesn't have a website.
With this in mind, consider these five reasons why having a website is so important.
1. Your Customers Expect It.
If this was the only reason on the list, I think it would be enough. Consumers and future customers expect businesses to offer online content about who they are, what they do and how long they have been doing business, and most of them want to go straight to the business website for that information. They're not going to an ad in a free magazine, they're not going to social media or to Foursquare, they want to go to your website for your information.
2. It Provides Social Proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on Facebook, Google, Yelp, and other review sites to provide insights into your small business reviews for your brand, OR you can kill two birds with one stone on your own website.
Potential customers are searching for your business online and including customer testimonials on your own website is a great way to make a first impression.
3. You're In Control.
Everyone knows that we cannot control what others say about us on social media, but we can have a significant influence on public perception by creating our own personal story through a business website.
A company blog helps business owners continue to bring their message, mission, and personality to the forefront of their target market way faster than any print advertisement.
Plus, future customers can take action immediately on your website, such as calling your business phone, completing a service application, sharing on social media and signing up for special offers only available through your email channel. Try to make all that happen in a tiny black and white ad!
We've all been there. We start the year off with a grand plan to organize our social media, email marketing, print material, annual events and budgets, only to be side tracked or derailed by the day-to-day operations.
Before you know it, a month has
gone by and you're knee deep into the daily grind of staffing, inventory,
budgets and preparing for tax season.
We often advise our new and existing small business owners about the steps they can take to break out of this cycle and get on the path to success.
Facebook announced the social network will begin phasing in longer videos in the News Feed through an update to their algorithm.
The update was based upon more
actions being taken on videos including duration of viewing, enabling sound and
switching to full screen to name a few.
How does this impact My Page?
The social media giant continues to tune the platform to be more video focused and advises page admins to focus on the story they're telling and not duration.
Small business digital marketing is more important than ever. If you thought small business marketing was placing ads in a free publication, it's time to think again.
As defined by the American Marketing
Association marketing is: "the activity and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large."
Buying advertising space in any periodic publication is just one very small component of marketing your business, especially in today's digital age. Marketing begins with how you answer your phone, to how your service is fulfilled, to what you say and is said online, both positively and negatively.
Millennials like over 60% of companies on Facebook, including Nike, Apple, Disney and Victoria’s Secret. What's motivating them? It's as simple as supporting the company or brand they like.
In fact, Millennials are more likely
to act on a sale if a coupon or discount is offered on a social networking site
and Facebook users are more likely to make a purchase online after liking or
sharing something according to a recent study, conducted by the Center for
Marketing Research (CMR) at the University of
Additional findings include
Purchase after Liking and Sharing
Millennials connect with social media purchases on Facebook. Forty-One percent of the surveyed with users accounts indicated they made a purchase of some type on Facebook after liking or sharing.
What are they buying?
Purchases were performed on Facebook, Twitter and Pinterest after sharing something online and Millennials clearly prefer to buy goods in the category of Hair, Beauty and Apparel. This is the category where the most purchases were made across the three platforms studied, accounting for roughly half of all purchases. This is consistent with studies conducted in previous years.
This is a normal way of life. Social Media is simply as normal as using a microwave in daily life. It impacts where they go, what they do, what they buy and where they shop. There is evidence that the companies and brands that they like and follow over time as does their preferred way to make purchases. Mobile devices have become central to their social influenced purchases since Millennials are now able to connect with companies/brands wherever and whenever they want.
Calling all Yahoo users. By now you have heard about the 500 million Yahoo accounts that we're hacked and the importance of changing your account password.
However, you may not know that you
should also unlink all your mobile devices which are connected to your account.
To change, recover or reset your Yahoo password, visit their help page and follow the step by step instructions.
If you have forgotten your Yahoo password, you should use the Sign-in Helper to reset your Yahoo password and regain access to your account.
Remember, never use your birthday or a password from another account.