The butcher, the baker, the furniture maker. All have a company page on the leading social media platform, Facebook - and so they should.
Facebook is a key tool in any business’ online marketing toolbox. However, it is NOT a website. Or, more importantly: it is not YOUR website.
Small businesses should continue to leverage social media for online marketing, but should you toss the most important online asset, your website out the window? Absolutely not!
Here's why:
Facebook is not a search engine
When you have your own domain name, it establishes a higher level of professionalism especially when making first impressions while handing someone your business card. Don’t get me wrong. Facebook is vital to your small business marking plan and we are an advocate for leveraging the platforms feature tool set — but they’re most effective when used in conjunction with your small business website and not in lieu of it.
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