Three Ways to Keep Your Website Relevant

Ray Valladares • November 9, 2018

Here are updates you should consider for your website if you find it's out-of-date in any of the following areas.

1. Data Security

In 2019, security will continue to be a top concern of your website visitors, especially if your site requires them to provide personal information. After the numerous well-publicized data breaches in 2017 and 2018, your users will be especially wary of how interacting with your site could affect them.

At a minimum, you should be using HTTPS to protect confidential online transactions and even online info-request forms. But today's users now expect a trusted certificate on any webpage they visit, so be sure all your pages have up-to-date certificates. The addition of basic SSL-level security will also aid in your SEO efforts.

For e-commerce sites, Payment Card Industry Data Security Standard (PCI DSS) compliance, while not in and of itself the law, is the standard required by the major credit card issuers (Visa, Mastercard, Discover, American Express, and JCB) for all merchants accepting payments online. Merely using a PCI DSS-compliant processor cuts down your risk, but it doesn't eliminate your compliance obligations. Merchants still must validate compliance, and the usage of an

2. Click to Call

Marketers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent "contact us" sections, chat apps that pop up in a corner of the screen, and promises of quick response times.

But some small business owners may be overlooking one contact channel: the phone. Despite the belief that customers don't want to talk or don't have time to call, offering a click-to-call option is a useful way to help customers reach your business.

And the technology is more track able than it's ever been, with click to call data built into our websites, Rayveonclick-to-call analytics help small business owners better understand the volume of inbound calls.

In fact, in 2016, global click-to-call revenue was estimated at $7.41 billion, and that figure is expected to grow to $13.70 by 2020.

3. Embedded Background Video

Fully 60% of website visitors will click on a video if one is available. Video is the newest component of website literacy, with more "stick" value than any text or picture you might have formerly used. Moreover, video is one of the simplest and most effective ways to engage site visitors at that all-important emotional level, so be sure your to ask us how to include video iinto your site.

March Dates for Social Media

By Ray Valladares • March 2, 2020
March Dates for Social Media Searching for some idea's to fill your automated Social Pilot Calendar ? No problem, we've got you covered. From National Employee Appreciation Day to the First Day of Spring, here are seven dates in March to help your social media campaigns.

Take Control of Your Social Media

By Ray Valladares • March 1, 2020
Social Media Scheduling for Posting Strategically Plan the work and work the plan! We've practiced our motto since early on in our professional careers and continue to do so today while managing our small business. We believe in developing a cost effective strategy that not only saves you time, but rewards you with valuable and insightful data. Scheduling your social media posts will significantly Make A Difference in your business and personal life. Your time is valuable so let's get right into my 4 Top reasons why we Use and Recommend Social Pilot . Clear View of Your Schedule; easily schedule and edit posts to Facebook, Google My Business, and many other sites from ONE calendar! No more jumping between sites to post your content.

TLS Update

By Ray Valladares • February 23, 2020
The Amazon Web Services that we are using for our client websites have been updated to the latest TLS technologies to keep our customers’ websites fast, secure and modern. Website visitors will now be connecting to the website using TLS 1.3. This improved protocol speeds up the time it takes to connect to the website through a secure connection. If you aren't familiar, TLS stands for Transport Layer Security, which was first released as TLS 1.0 in 1999 and since then, TLS has been the standard of what’s used on the web. TLS 1.3 is a step forward and is the first major industry improvement in over 10 years (TLS 1.2 was released in August 2008). This update is just one of several improvements scheduled for 2020. If your small business is considering updating your website, reach out and contact us , we'd love to hear from you and learn about your business.