Social Commerce and Millennials

Ray Valladares • November 10, 2016

Millennials like over 60% of companies on Facebook

Millennials like over 60% of companies on Facebook, including Nike, Apple, Disney and Victoria’s Secret. What's motivating them? It's as simple as supporting the company or brand they like.

In fact, Millennials are more likely to act on a sale if a coupon or discount is offered on a social networking site and Facebook users are more likely to make a purchase online after liking or sharing something according to a recent study, conducted by the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth.

Additional findings include

  • Facebook users are more likely to make a purchase online after liking or sharing something than are the users of Twitter or Pinterest
  • Hair, Beauty, and Apparel is the top category of purchases made across social networking platforms
  • Pinterest users are more likely to use a “buy” button (or “buyable pins”) than are Facebook or Twitter users
  • More than 40 million businesses now have pages on Facebook making it a popular place to like a brand or company.
  • Twitter has seen a decrease of 7%


Purchase after Liking and Sharing
Millennials connect with social media purchases on Facebook. Forty-One percent of the surveyed with users accounts indicated they made a purchase of some type on Facebook after liking or sharing.

What are they buying?
Purchases were performed on Facebook, Twitter and Pinterest after sharing something online and Millennials clearly prefer to buy goods in the category of Hair, Beauty and Apparel. This is the category where the most purchases were made across the three platforms studied, accounting for roughly half of all purchases. This is consistent with studies conducted in previous years.

The Conclusion
This is a normal way of life. Social Media is simply as normal as using a microwave in daily life. It impacts where they go, what they do, what they buy and where they shop. There is evidence that the companies and brands that they like and follow over time as does their preferred way to make purchases. Mobile devices have become central to their social influenced purchases since Millennials are now able to connect with companies/brands wherever and whenever they want.

March Dates for Social Media

By Ray Valladares • March 2, 2020
March Dates for Social Media Searching for some idea's to fill your automated Social Pilot Calendar ? No problem, we've got you covered. From National Employee Appreciation Day to the First Day of Spring, here are seven dates in March to help your social media campaigns.

Take Control of Your Social Media

By Ray Valladares • March 1, 2020
Social Media Scheduling for Posting Strategically Plan the work and work the plan! We've practiced our motto since early on in our professional careers and continue to do so today while managing our small business. We believe in developing a cost effective strategy that not only saves you time, but rewards you with valuable and insightful data. Scheduling your social media posts will significantly Make A Difference in your business and personal life. Your time is valuable so let's get right into my 4 Top reasons why we Use and Recommend Social Pilot . Clear View of Your Schedule; easily schedule and edit posts to Facebook, Google My Business, and many other sites from ONE calendar! No more jumping between sites to post your content.

TLS Update

By Ray Valladares • February 23, 2020
The Amazon Web Services that we are using for our client websites have been updated to the latest TLS technologies to keep our customers’ websites fast, secure and modern. Website visitors will now be connecting to the website using TLS 1.3. This improved protocol speeds up the time it takes to connect to the website through a secure connection. If you aren't familiar, TLS stands for Transport Layer Security, which was first released as TLS 1.0 in 1999 and since then, TLS has been the standard of what’s used on the web. TLS 1.3 is a step forward and is the first major industry improvement in over 10 years (TLS 1.2 was released in August 2008). This update is just one of several improvements scheduled for 2020. If your small business is considering updating your website, reach out and contact us , we'd love to hear from you and learn about your business.