3 Reasons to have a Google My Business Listing
Ray Valladares • February 13, 2019
Google has reported that a higher percentage of all searches is for a local purpose.
Google has reported that a higher percentage of all searches is for local purpose, 46% in fact. However, despite this fact, most small businesses aren't taking advantage of the free Google My Business platform. So, if you're debating about this or just starting fresh and want to know the best ways to increase local results, here are three top benefits of using Google My Business listing.
- Show Up In Google Map Searches - Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is their location. Sure a quick Google search is certainly effective for focusing in on options, especially on an iPhone and any Android device - use Google Maps to locate businesses nearby. Whether searching for local breweries or a popular place to eat, Google Maps will quickly populate with multiple markers, each indicating a local business. By simply creating a Google My Business listing and completing the verification steps, your business location will start to showing up on local searches too. This is a great way for users to instantly see how close you are to their location, increasing the likelihood that they’ll reach out.
- Earn Trust From Customers - There's an inherent trust and confidence most people have using Google products, whenever your business pops up in a local search, people will most likely trust your business. In fact, businesses that show up on Google are 2.7 times more likely to be considered reputable by consumers. This is primarily due to the thorough process businesses must go through before being listed on Google My Business. Google creates a trustworthy environment that people rely on.
- Boost Website Traffic - Having and maintaining a Google My Business listing can benefit your website traffic and customer interaction across the board. Just by having a listing and maintaining it results in improved local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials.
Need help? Don't have any extra time to manage your Google Business Listing? We can handle this for you. Contact usand let’s get started planning a strategy for your business today.
March Dates for Social Media Searching for some idea's to fill your automated Social Pilot Calendar ? No problem, we've got you covered. From National Employee Appreciation Day to the First Day of Spring, here are seven dates in March to help your social media campaigns.
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The Amazon Web Services that we are using for our client websites have been updated to the latest TLS technologies to keep our customers’ websites fast, secure and modern. Website visitors will now be connecting to the website using TLS 1.3. This improved protocol speeds up the time it takes to connect to the website through a secure connection. If you aren't familiar, TLS stands for Transport Layer Security, which was first released as TLS 1.0 in 1999 and since then, TLS has been the standard of what’s used on the web. TLS 1.3 is a step forward and is the first major industry improvement in over 10 years (TLS 1.2 was released in August 2008). This update is just one of several improvements scheduled for 2020. If your small business is considering updating your website, reach out and contact us , we'd love to hear from you and learn about your business.
